In the Fall of 2017 my wife, Erin, had the bright idea to start a small prop shop selling some posing fabric and painted buckets to our fellow newborn photographers out of the spare room in our basement. We were already running a pretty successful photography studio, but our recent switch to a high-sales-low-volume business model freed up enough time to take on a new project.

I, Theresa, was hesitant because I was enjoying our new found free time and didn't really know anything about the prop world or the e-commerce world. I just hoped we could make back our initial investment and maybe make a few extra bucks to fund Erin's deep love of prop collecting. 

In those first three months we sold more than we hoped to sell in a year, so we just kept going. We now ship thousands of items a month worldwide and have a dedicated team of people who help keep this train keep moving forward and on the tracks. 

We have a billion ideas and it's truly a mystery which ones will come to life! Ultimately, our goal is to give you the very best shopping experience and provide products that will make your lives as photographers a little less challenging or a little more beautiful. 

Thanks for being here!

-Theresa & Erin (wives not sisters)